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Property Management vs. Portfolio Management: What’s the Difference?

Hawthorne Investor Looking at Reports with a Portfolio ManagerAs a single-family Hawthorne rental property owner, you are also an investor. Whether you’re just getting started or there is already a good rental property investment portfolio, it’s important to know the difference between property management and real estate asset management. While new investors frequently confuse the two, the fact is that property managers and asset managers play two very different roles in rental property investing. To build up and maximize a well-rounded investment portfolio, you need a property management partner that can do both. Let’s take a look at how Hawthorne real estate asset management can help you grow your single-family rental property portfolio.

Why You Need Asset Management

If you are like most single-family rental property owners, you got into this business making money. And although there is nothing wrong with that, it is important to remember that your rental properties are also assets. As time goes on, these assets will appreciate in value and they can provide a significant return on investment. But for your assets to reach their full potential, you need to actively manage them.

Real estate asset management is all about protecting and expanding your assets. It is not just about ensuring your properties are well-maintained and producing income today, but also about ensuring they will continue to for years. That’s the reason why a good asset manager will look for ways to improve your properties and increase their value.

How Asset Management Differs from Property Management

Now that you know more about asset management, let’s compare it to property management. While both disciplines are important, they do have some key differences.

Property managers are responsible for the day-to-day operations of your rental properties. This would include marketing and leasing, rent collection, maintenance and repair, and evictions. In short, property managers make sure that your renters are happy, and that your properties are currently running smoothly.

On the other hand, asset managers focus on your assets’ long-term growth. This also means recognizing opportunities to improve your properties and increasing their value. Asset managers also collaborate with you to generate a strategic plan for your rental property portfolio. The present plan will outline your goals and objectives and the steps you need to take to reach them.

Though property management is crucial, asset management will help you maximize the return on your investment. Rental property investors who collaborate with a property management company that likewise offers real estate asset management services realize higher profits and stronger portfolio growth.


At Real Property Management DePenn, we are a top choice for investors seeking quality property and investment portfolio management services. We offer a range of services to help you optimize your existing properties and grow your rental property portfolio. Contact us online today to learn more.

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When it comes to finding the right property manager for your investment property, you want to know that they stand behind their work and get the job done right – the first time. At Real Property Management we have the expertise, technology, and systems to manage your property the right way. We work hard to optimize your return on investment while preserving your asset and giving you peace of mind. Our highly trained and skilled team works hard so you can be sure your property's management will be Done Right.

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